The last-mile delivery (LMD) industry is growing and has the potential to employ nearly 2.5 million agents by 2025. Today, less than 5 percent of last-mile delivery agents are women.
Last-mile delivery is the final leg of a delivery when an online purchase is delivered to the customer. The industry is a USD 1.35 billion market and is expected to grow at approximately 36 percent annually. This growth is driven by the rise in use of e-commerce and order-taking apps.
The LMD industry has high potential for GLOW as it:
Has the potential to employ nearly 2.5 million agents by 2025
Can create well-paying jobs with flexible working hours that with align with women’s employment needs
Leverages women’s often perceived capabilities as more reliable, diligent workers with better attention to detail
Barriers Faced by Employers
Hiring women as delivery agents can enable LMD companies to reduce attrition and have a more reliable workforce. Employers face barriers to hiring more women such as:
Low awareness among women about LMD as an aspirational employment opportunity
Societal norms against women joining this industry
Lack of ownership of vehicles and limited financing options for vehicles