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Shared value can help forestry and other natural resources companies find ways to increase their profitability by creating new economic opportunity for marginalized populations and by protecting biodiversity.

Fibria (recently acquired by Suzano) is a Brazilian forestry company and a world leader in the production of wood pulp.  By carefully considering the social and environmental challenges that intersect with their business and building deep community partnerships, Fibria decreased costs and risks related to their business operations, ultimately increasing profitability by tens of millions of dollars and improving the lives of thousands of people.

Top Takeaways

  1. Fibria operates in several sites in Brazil and employs shared value in their work with smallholder farmers, local suppliers, and protecting biodiversity.
  2. Fibria’s shared value efforts have improved their bottom line by tens of millions of dollars and have made them an industry leader in developing deep relationships with marginalized communities.
  3. Companies like Fibria can unlock greater business value and enable societal progress by deepening their knowledge of their context and environment.
We saw an opportunity to reimagine the relationship between the pulp industry and Brazilian society.

Marcelo Castelli, CEO, FIBRIA