By applying shared value thinking to the Indian context, large and small companies in healthcare and sanitation, agriculture, and financial services demonstrate that market-based solutions to social problems can and do create competitive advantage.
- India has experienced phenomenal economic growth in the last decade, but this growth has not been inclusive. The private sector has a tremendous opportunity to help.
- Indian companies have a unique opportunity to generate shared value to help address India’s significant social problems while strengthening their competitiveness.
- In quickly growing and evolving markets like India, making a strong shared value business case internally is a key initial step. Then, companies can prioritize activities and establish clear goals for success.
social and business results are vital to unlocking shared value for companies and scalable solutions to social problems.