Skip to main content

Laura Amaya

Associate Director

Laura is an associate director based in London. She has worked with companies, foundations, and NGOs across Latin America, South Asia, Sub-Saharan Africa, and Europe that drive social change through competitive business strategy. She co-leads FSG’s Latin America and Gender Equity practices.

Laura has advised clients on shared value strategies, impact investing, and inclusive markets models. She has worked across a range of sectors and industries, including agriculture, global health, energy, extractives, manufacturing, and finance. Among recent projects, Laura has shaped the shared value strategy for an energy company in Latin America, assessed the role of development finance in shaping more inclusive markets alongside the Bill & Melinda Gates Foundation and the UK’s Department for International Development, and advised a global foundation on their approach to menstrual health and hygiene.

Laura previously worked in FSG’s Mumbai office, where she developed and scaled inclusive business models grounded in deep customer understanding and rigorous business analytics. She worked in the areas of sanitation, family planning, and ecosystem shaping, and led field research in India, Nigeria, and Colombia. Laura has co-authored several FSG reports, and has been a speaker at a number of high-profile events in Europe and Latin America.

Before FSG

Prior to joining FSG, Laura was part of the urban design team at Perkins Eastman’s India office, where she participated in large-scale urban projects across South and South East Asia. She has also worked on a public-private affordable housing project in her native Colombia, and has conducted extensive research on informal settlements in South America as a research scholar at Cornell University.


  • Cornell University, Bachelor of Architecture
  • Minors: Latin American Studies, Urban and Regional Planning


On working at FSG

“The things I love most about working at FSG are our creativity, hard work, and willingness to learn from clients and partners. Our teams are committed to impact, and ambitious about shaping how global leaders see the business imperative of addressing social problems. At the same time, we are humble in recognizing that social change involves huge complexity, and that the best solutions require collaboration.”