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Laura Amaya

Associate Director

Laura is an Associate Director based in London, affiliated with FSG’s Washington DC office. She has worked with companies, foundations, and government agencies in projects across Latin America, South Asia, Sub-Saharan Africa, and Europe that drive social change through competitive business strategy.

At FSG, Laura leads projects primarily in the shared value and inclusive markets approach areas, which have spanned across sectors including agriculture, global health, extractives, manufacturing, and finance. Recent engagements include shaping an ecosystem of shared value strategy for a large manufacturing company, assessing the role of development finance in shaping more inclusive agricultural markets across Sub-Saharan Africa, helping a global pharmaceutical company shape its global health strategy, and researching drivers to increase the viability and sustainability of market-based sanitation in Nigeria on behalf of USAID.

Laura previously worked in FSG’s Mumbai office, where she developed and scaled inclusive business models grounded in deep customer understanding and rigorous business analytics. She worked in the areas of sanitation, family planning, and ecosystem shaping, and led field research in India, Nigeria, and Colombia. Laura is a co-author of author Family Planning Market in India, and contributed to the Shaping Inclusive Markets report. She is also a part of FSG’s Gender Equity practice area.

Before FSG

Prior to joining FSG, Laura was part of the urban design team at Perkins Eastman’s India office, where she participated in large-scale urban projects across South and South East Asia. She has also worked on a public-private affordable housing project in her native Colombia, and has conducted extensive research on informal settlements in South America as a research scholar at Cornell University.


  • Cornell University, Bachelor of Architecture
  • Minors: Latin American Studies, Urban and Regional Planning


On working at FSG

"Working at FSG is exciting because we help global leaders see the business imperative of addressing social problems. We are ambitious about the scale of impact, yet humble in recognizing that social change involves huge complexity. FSG is a really energizing place to work because our teams around the world are creative, hardworking, and constantly willing to learn from clients and partners."