Executives discuss shared value.
In 2011, executives from 10 major corporations gathered in New York City to discuss the innovative ways that they are implementing shared value to meet business and societal objectives.
- The motivation, select issue area, and approach to creating shared value will vary based on factors such as geography and industry.
- A strong, quantifiable measurement system is crucial to drive shared value adoption at major corporations
- Shared value is a commitment: “You have to be committed to shared value for the long term. It can’t be something that is this year’s campaign, and next year you are on to something else.” – Beth Schmitt, Alcoa
It actually isn’t as easy as you would think to come up with a practical answer to the question ‘What do we do to serve the world profitably?’