A multinational pharmaceutical company partnered with FSG on a project to develop a five-year growth strategy for its pharmaceutical and wellness business in a Southeast Asian country. The project was aimed at developing a strategy to help the business increase revenue tenfold, with a minimum of 20 percent in returns. FSG provided mentorship support while the company led the execution of the project.
FSG prioritized five core segments or need-spaces that could be part of the brand’s future portfolio, and developed ‘how-to-win’ strategies for the business in these five core segments, in terms of product portfolio, value proposition, and go-to-market. We also identified new capabilities and assets required to implement the growth strategy, developed a high-level implementation roadmap for the growth strategy, and developed a detailed business plan, investment case, and financials for the growth strategy.