One of India’s largest consumer goods brands was at a defining juncture and was exploring how it could build a new portfolio of products and services. FSG worked, as part of a consortium, on a project to identify future growth opportunities for the brand and develop a related vision. The playing field for identifying opportunities was breakthrough ideas and adjacent markets, rather than business as usual.
FSG identified various macro-political, social, economic, environmental, technological, and consumer trends that could impact the brand’s future positioning, and analyzed and detailed high-priority opportunities based on secondary research and modeling. We prioritized five opportunities that could be part of the brand’s future portfolio, developed key themes that could be considered for a future vision, and developed a high-level roadmap to be presented to the company’s investment committee.