Growth Strategy for a Key Home-Care Product

One of India’s largest consumer goods brands was at a defining juncture and was exploring how it could build a new portfolio of products and services. FSG worked, as part of a consortium, on a project to identify future growth opportunities for the brand and develop a related vision. The playing field for identifying opportunities was breakthrough ideas and adjacent markets, rather than business as usual.

FSG identified various macro-political, social, economic, environmental, technological, and consumer trends that could impact the brand’s future positioning, and analyzed and detailed high-priority opportunities based on secondary research and modeling. We prioritized five opportunities that could be part of the brand’s future portfolio, developed key themes that could be considered for a future vision, and developed a high-level roadmap to be presented to the company’s investment committee.

Learn more about FSG’s inclusive markets services >

Close

Sign Up to Download

You will also receive email updates on new ideas and resources from FSG.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Already signed up? Enter your email

Confirm Your Registration

You will also receive email updates on new ideas and resources from FSG.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.