Growing Livelihood Opportunities for Women

GLOW's Approach to Industry Selection

Home healthcare, last-mile delivery, and flexi-staffing emerged as high potential industries to create 100,000 jobs for women in India.
GLOW used two criteria for selecting the three business models.

Overview

GLOW shortlisted the home healthcare, last-mile delivery, and flexi-staffing industries based on three criteria: potential to create large number of jobs, leverages women’s capabilities, and aligns with women’s employment needs. We evaluated 18 business models and deprioritized 15 of them, as the employment potential for women or business model viability was unclear.

Key Insights on Selection of the Three Industries

  • Creating regular jobs for women helps increase women’s participation sustainably as compared to skilling or boosting self-employment
    • Skilling: While it increases employability and opportunities for self-advancement, skilling a lot of individuals when the market has few job opportunities to offer might lead to wage stagnation. Approximately 0.4m jobs are created annually for nearly 1.9m individuals entering the labor force each year[1]
    • Self-employment: Women may not prefer self-employment due to the uncertain and low earnings (e.g., 90 percent of self-employed women earn less than USD 135 per month[2])
    • Regular jobs: Women often prefer regular, fixed-wage jobs over risky entrepreneurship opportunities[3]
  • Organized home healthcare, which is the provision of healthcare services at home (e.g., post-hospital care), has the potential to create roughly 34,000[4] jobs for women over the next 5–7 years. The industry is expected to grow at 19 percent CAGR over the next 7 years
  • Last-mile delivery, involving delivery of a parcel to the end consumer, has the potential to create nearly 1.5m[5] jobs for delivery agents by 2025. The industry is growing at approximately 36%[6] per year, fueled by rapid expansion of ecommerce in India
  • Flexi-staffing companies, which involves provision of temporary and trained semi-skilled employees (e.g., sales) to large companies, are expected to create 6–12m jobs in India by 2030.[7] The growth is fueled by large companies increasingly wanting to outsource non-core activities (e.g., recruitment, compliance management)

Read more about GLOW’s approach to industry selection >

[1] NSSO / PLFS data for 2004–05 and 2017–18
[4] Grand View Research 2020, ‘India HHC Market Estimates and Trend Analysis report
[5] TeamLease 2018, ‘Employment Report, 2018
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