A few years ago, Mars was faced with the realization that we needed another Côte d’Ivoire to produce enough cocoa to meet the world’s growing chocolate demand by 2020. Given that cocoa was becoming a less attractive crop for farmers, and that Côte d’Ivoire was in a cycle of decline, we knew we needed a strategy for cocoa sustainability. As a company that’s always had a commitment to the people and communities in which we work, we also wanted to ensure that farmers would benefit.
We worked with FSG on a shared value strategy to ensure the long-term success of our chocolate business, while improving the conditions for farmers. I hope you’ll watch the video (above) to learn about our work together, and let us know what you think by leaving comments below.