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CSR executives have difficult jobs. They are expected to be strategic, aligned with business priorities, and focused on results. Yet success often requires navigating ever-changing expectations and a maze of competing priorities.

This strategy toolkit, developed in partnership with CECP, identifies three tools for clarifying your strategy and transforming your portfolio.

  1. Intent Matrix: Helps you to develop a customized map of your business motivations (why you are doing CSR) and engagement approaches (how you are doing it).
  2. Issue Monitor: A dynamic and multi-dimensional process for prioritizing your issues.
  3. Impact Models: Four clear and distinct options for engaging your chosen issues.
It is important to clearly define the objectives of your CSR strategy and to align them to your company’s business objectives and goals.

Boeing corporate citizenship executive