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This guide offers corporate practitioners piloting shared value initiatives in health in low- and middle-income countries a series of tools to develop a cost-effective measurement strategy for their programs. Nestlé's work in nutrition and Novo Nordisk's work in pharmaceuticals provide concrete examples of these shared value strategies in practice.

Top Takeaways

  1. At the initiative design stage, companies have an opportunity to explicitly articulate the path to social and business value creation, and to define a measurement strategy that will help them fine-tune the investment required to increase shared value creation.
  2. Doing so defines 2 distinct levels for shared value measurement: 1) Measuring the innovation: understanding and optimizing progress against key systemic and behavioral barriers to care delivery. 2) Measuring the impact: understanding the effects on individual and population health outcomes as well as broader socio-economic benefits.
  3. The required depth of measurement will vary depending on the initiative and cost-effectiveness considerations. Data collection systems and other measurement resources are often in place in the public health space and can provide a strong basis to build upon.