This guide offers corporate practitioners piloting shared value initiatives in health in low- and middle-income countries a series of tools to develop a cost-effective measurement strategy for their programs. Nestlé's work in nutrition and Novo Nordisk's work in pharmaceuticals provide concrete examples of these shared value strategies in practice.
- At the initiative design stage, companies have an opportunity to explicitly articulate the path to social and business value creation, and to define a measurement strategy that will help them fine-tune the investment required to increase shared value creation.
- Doing so defines 2 distinct levels for shared value measurement: 1) Measuring the innovation: understanding and optimizing progress against key systemic and behavioral barriers to care delivery. 2) Measuring the impact: understanding the effects on individual and population health outcomes as well as broader socio-economic benefits.
- The required depth of measurement will vary depending on the initiative and cost-effectiveness considerations. Data collection systems and other measurement resources are often in place in the public health space and can provide a strong basis to build upon.