Beyond the Desk: Why Primary Research Matters for Social Impact Programming
Primary research reveals the barriers and lived realities that AI misses—insights essential to designing programs that deliver real impact.
The challenges facing America’s schools pose a risk to the near- and long-term competitiveness of the country’s businesses. The United States is approaching an historic opportunity for business to engage more strategically in education efforts, and several companies—including IBM, GE, State Farm, and Intel—have already made significant progress. How can we repeat the successes and avoid the pitfalls that these companies have experienced in their pioneering efforts in reforming America’s education system?
Top Takeaways
To improve education, systems need to be changed. If our company were still operating the same way we were years ago, we wouldn’t be in business, but public schools are still organized the same way they have been for the past 100 years.
Kathy Havens Paine
Primary research reveals the barriers and lived realities that AI misses—insights essential to designing programs that deliver real impact.
Empathetic agility is the ability to adapt strategically and maintain momentum, while genuinely considering the experiences of others.
What does 2026 mean for the future of social impact?
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