Alicia is a marketing and communications professional skilled in crafting outreach strategies for complex subjects to engage diverse audiences. She comes to FSG with over 10 years of experience building communications plans for companies committed to systemic social and environmental change. As associate director of communications of the Shared Value Initiative, Alicia leads the Initiative’s strategic communications thinking in order to strengthen the brand and engage global partners in its mission to build a community of leaders who find business opportunities in addressing societal challenges.
Alicia worked as the marketing communications manager at Northeast Energy Efficiency Partnerships, a nonprofit whose mission is to accelerate energy efficiency as a core strategy to meet energy needs in a carbon-constrained world. There she oversaw a marketing team to provide strategic direction, campaign and message development, content creation, media outreach, website support, digital marketing, and event marketing targeted to a wide range of audiences. Previously, she worked as an investor relations associate at Econergy, an international developer of clean power projects in North and South America.
- Bates College, BA, Political Science
- Junior League of Boston—2015-2016 Communications Lead
- Muscular Dystrophy Association Team Momentum—Boston Volunteer Committee—Event Weekend Chair
On Working At FSG
I was drawn to FSG and the Shared Value Initiative because of my belief that large companies are well-positioned as change agents to tackle society’s largest problems while remaining competitive. Working with a team committed to engaging partners across the globe to build a shared value global movement is an exciting challenge, and I’m thrilled to be here as the Shared Value Initiative continues to build on its compelling mission.