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The Right Way for Companies to Publicize Their Social Responsibility Efforts

“Why don’t we get credit for all the good things we do?” the CEO of a major global corporation asked me recently. After all, the company has innovative and impactful programs to ensure safe working conditions; training programs to help low-wage workers in its supply chain increase their earnings; numerous environmental initiatives to reduce its use of water, energy, and raw materials; diversity and volunteering programs for employees; and a foundation that makes generous contributions both locally and globally. Yet no one seems to notice.

Continue reading “The Right Way for Companies to Publicize Their Social Responsibility Efforts” on Harvard Business Review’s website >

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Mark Kramer

Co-Founder and Managing Director