Earlier this year, we facilitated a conversation at the Shared Value Leadership Summit with Novo Nordisk, ABinBev, and ActionSprout about how companies can create significant, lasting social change by shifting harmful social norms, and explored the business case for why companies should invest in these programs.
In a new blog post from the Shared Value Initiative, Marni Lun, director of professional association relations at Novo Nordisk, dives deeper into how Novo Nordisk is addressing the social norms surrounding obesity and why changing societal perceptions is a critical step in transforming health care for the millions of American’s diagnosed with obesity.
