What does it mean to be a purpose-led company and what is the business case for becoming one? This session, led by Adeeb Mahmud, will discuss the impetus for companies to adopt and live into a purpose that delivers both business and social impact. The concept of shared value will be discussed, as well as approaches to get started on developing a corporate responsibility strategy. Recent trends, examples, and tools will be offered, and participation from the audience to share their own experiences and shape the discussion is encouraged.
