Achieving large-scale market impact through new business models often requires facilitation and intervention from market institutions working alongside business actors, to help resolve market-level barriers to new models and practices scaling. This study of Shell Foundation’s portfolio of partner market institutions highlights the impact they have had addressing market-level barriers as well as the challenges they face.
Key Takeaways
- There is no ‘one size fits all’ design for market institutions, and design choices have implications for capabilities and constraints
- ‘Anchoring’ to established partners can lend power and clout, and accelerate market institutions up the effectiveness curve
- Leadership is key, and leadership duos or teams may be the answer
- Impact measurement and management is feasible, but requires a tailored and flexible approach from funders
- Patient, long-term funding is needed, even as new income streams are developed
