Harvard Business Review | March 2011
Learn how companies are facing up to the real challenges of serving customers at the bottom of the pyramid.
- Few multinational firms have built sizable businesses serving people who survive on just a few dollars a day.
- Success at the bottom of the pyramid requires companies to adapt their business models for environments that are very different from their core markets.
- The most encouraging business-model innovations at the bottom of the pyramid manage to surmount multiple barriers at the same time.