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Sam Wollak

Digital Marketing Manager

Sam is a marketing and communications professional with previous experience in crafting and implementing marketing strategies for nonprofits, membership associations, B2B, and B2C companies. He has a passion for working with organizations and causes tackling some of society’s most pressing challenges and is excited to apply a shared value lens to further this work. As digital marketing manager, Sam supports the Shared Value Initiative and Talent Rewire teams’ marketing efforts in order to strengthen their brands and engage new and existing partners and audiences to build a community of leaders who find business opportunities in addressing societal challenges.

Before FSG

Prior to his role with FSG, Sam spent several years working in marketing-related roles at nonprofit membership associations such as AARP, PBS, and WGBH. Most recently he worked at Skyword, Inc., a content marketing agency, where he oversaw the content marketing efforts of several B2B and B2C clients. In these roles he provided strategic direction, marketing campaign oversight, project management, content creation, paid media support, website support, performance reporting, and internal communications support on numerous marketing campaigns and initiatives targeting a range of audiences.

Education

  • American University, The Kogod School of Business, MS, Marketing
  • American University, BA, Public Communications

Affiliations

  • American Marketing Association

On working at FSG

“I was drawn to FSG because of their unique approach to addressing societal challenges and creating sustained social change. That is, working in collaboration across sectors, utilizing systems change thinking and the concept of shared value to show businesses that there is value and a competitive advantage in solving social issues; profit and purpose are not at odds. I’m honored to be working with a team committed to this work and am excited to help further their mission.”