Twenty-seven and half million low-income households in urban India invest a disproportionate amount of their income on private sector education.
Low-income families, earning INR 9,000–INR 25,000 per month, constitute approximately 70 percent of urban India. One of the topmost priorities for low-income families is providing an English language education so that their child can get a white collar job. Eighty-six percent of these families invest a disproportionate amount (6 percent per child) of their income to send their children to affordable private schools (APSs), as they believe APSs provide better English language education than government schools.
Unfortunately, the learning outcomes are poor.
A key reason for poor learning outcomes is rote memorization techniques.
These methods teach children to repeat letters, words, and numbers but do not provide them with critical pre-literacy, pre-numeracy, and executive function skills.
Activity-based learning, introduced in early education, can help improve learning outcomes.
Activity-based learning methods use structured play-based activities, games, and experiences that provide developmental benefits across the cognitive, physical, and social-emotional domains. Evidence shows that activity-based learning is the most effective method for teaching young children and gives them a solid foundation for primary education. Children with a solid foundation in reading, writing, basic math and social-emotional skills are positioned to do well in language and math, and often learn other subjects more quickly.
PIPE aims to replace rote memorization with activity-based learning in 300,000 affordable private schools in India.
PIPE is building a demand for parents to seek activity-based learning, and assisting 8 private companies (“partners”) to supply high-quality activity-based learning to APSs.
PIPE works with its partners to help them recognize the business opportunity and address the challenges in serving the APS market. Once partners understand the economic opportunity in APS market, they educate parents on the benefits of this method, which drives demand to expand their services to millions of children. PIPEs partners include Chippersage, Chrysalis, Hippocampus, Karadi Path, Kreedo, Next Education, Vikalp, and Wings.
As of 2018, PIPE partner are providing ABL to over 400 APSs, resulting in improved learning in these schools.
Since 2015, FSG has worked closely with APS administrators, teachers, parents and ABL solution providers to develop an extensive understanding of the Indian APS market and effectively improve the delivery of activity-based learning.
Learnings from the Indian Affordable Private School market:
- Parent perceptions and buying behavior related to early childhood education
- Affordable Private School administrators perceptions and purchasing behavior
- Mindset barriers and implementation challenges faced by Affordable Private School teachers
- School readiness of students entering Grade 1 in Affordable Private Schools and government schools
- Impact of partners’ activity-based learning solutions on education quality in Affordable Private Schools
- The Preschool Promise
Tools and resources to serve the Affordable Private School market:
- Best practices on pricing, sales, delivering and monitoring for the APS market
- Adapted IDELA, a tool to measure early learning outcomes for children
- Preschool Assessment Tool to measure the quality of preschool education and sustainability of ABL in an APS
- Educating parents on the quality of learning using ‘Right’ markers