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Gender

FSG partners with corporations, foundations, nonprofits, and collaboratives to accelerate gender equity through research, evaluation, strategy and collaboration.

Gender is a complex set of socially constructed norms, roles, and relationships among people, and gender inequalities disproportionately affect women and those with non-binary gender identities. While organizations globally are seeking to undo these harms, progress is slow in making structural changes and elevating the voices of those facing gender discrimination to achieve equity for all. 

FSG provides organizations with a data-driven and human-centered approach to understanding the underlying drivers of inequity and creates concrete recommendations for ways to shift the policies, practices, and mindsets that hold gender inequities in place in a way that advances social outcomes and drives business value. 

Gender Equity Projects

  • Y Labs: FSG partnered with YLabs and VOTO Mobile on a research effort in Kenya, India, Mali, and Nigeria that aims to bring young men into the family planning conversation by understanding the social norms (e.g., expectations of masculinity and stigma around purchasing condoms) that influence their attitudes and behaviors towards sex and contraception.
  • PSI: FSG helped PSI identify the key market failures preventing women and girls in India from adopting family planning products and services, and to develop an action plan for strengthening the market.
  • Global Fund for Women: FSG helped develop and shape Global Fund’s new identity, resulting in a focused, strategic reorientation of the organization.
  • UN Women: FSG conducted a mixed-methods evaluation to understand the contribution that UN Women’s gender-responsive budgeting activities made in promoting gender equity in India between 2001 and 2011.
  • Global Banking Alliance for Women: FSG provided consulting support to the GBA for its Working Group of 62 business leaders from 29 global financial institutions. Insights and recommendations from this work are highlighted in the GBA’s latest brief, “Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative.”
  • Nike Foundation Grassroots Girls Initiative:  FSG helped to facilitate dialogue, create a common set of objectives, and share learnings across GGI, a collaborative of funders focused on building the capacity of grassroots organizations that empower girls.
  • Sephora Corporate Purpose and Shared Value: FSG developed a company-wide campaign for Sephora to engage staff, Sephora customers, and stakeholders around an inclusive and business-oriented corporate purpose. ​

Expertise

We aim to catalyze transformational change through and within our clients so they can pursue gender equity for all. We do this by:

  • Empowering companies to serve as forces for women’s economic stability and mobility: We help employers work with foundations and other system-wide actors to dismantle the barriers to economic stability and mobility that women face. Our support includes: developing the business case for companies to invest in gender equity, building internal awareness and champions at company leadership levels for gender equity, and supporting the development of cross-sector initiatives and partnerships that effectively retain and advance women in their careers and ensure they have the right support systems to do so.
  • Creating market opportunities that serve the needs of a more gender diverse consumer base: Design and validate new business models that meet the needs of gender diverse consumer segments, including women, lower-income, and non-binary consumers, and address barriers to scaling new business models.
  • Developing place-based initiatives that address systemic barriers to gender equity: Diagnose the underlying conditions that perpetuate gender inequities (including those related to men and masculinity), and identify system-level actions through with different actors can work to change those conditions.
  • Fostering cross-sector approaches to address the needs of a gender diverse population: Facilitate collaborative initiatives to align the efforts of nonprofit, business, and government stakeholders to advance gender equity.
  • Integrating diversity, equity and inclusion beyond gender: Create equitable systems change and address inequities of all kinds through culturally responsive processes and authentic stakeholder engagement.

How We Work

  • Customized consulting: Providing strategy, business planning, and implementation support for gender equity-focused efforts and organizations that seek to embed gender equity across their work. 
  • Cutting-edge research: Developing and disseminating fresh insights, knowledge briefs, and practical tools to improve the effectiveness of organizations investing in gender equity.
  • Strategic partnership development: Working with emerging and existing partnerships to align strategy and develop and support initiatives. Connecting systems stakeholders within and across sectors at the global, national, and local levels to advance gender equity.
  • Impact focused measurement and evaluation: Designing evaluation systems to capture social and/or business impact, and conducting evaluations to improve decision making, organizational learning, and performance.
  • Empower advocates for change: Supporting executive leaders to engage relevant internal and external stakeholders and build coalitions that address gender equity.

Research and Tools

FSG provides organizations with a data-driven and human-centered approach to understanding the underlying drivers of inequity and creates concrete recommendations for ways to shift the policies, practices, and mindsets that hold gender inequities in place in a way that advances social outcomes and drives business value.