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Creating Shared Value: Connecting Business, Societal Value and Opportunity

Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice. Watch below or on YouTube.

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ARIZÓN	(12/27/2011 6:36:53 PM)

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I think CSV will be one of the key concepts in the XXI century management.

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FSG	(1/4/2012 1:40:21 PM)

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Many thanks for your comment, Arizon.

John Richard Bell	(12/28/2011 7:13:10 PM)

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Aside from the over-riding benefit of shared value is the unique opportunity for the mega-corporation to leverage its resources for economic and social good. These companies enjoy so much market and financial clout that they have the ability to impact shared-value. Glad to see HP, Nestle and Novartis setting a good example.

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FSG	(1/4/2012 1:41:18 PM)

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Thanks for watching and sharing your thoughts, John!

Vikash Abhay	(1/8/2012 4:53:48 AM)

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I think Michael Porter has said it very right ,
CSV = Success of The Company + Success of The Community

Nestle has really done that ..& I m Definitely proud to be a Part of it .

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FSG	(1/9/2012 1:37:56 PM)

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Many thanks, Vikash.

Lei	(4/8/2012 8:40:17 AM)

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Thanks all of you for this wonderful idea which connects business with society, and I believe it would be a new business model to help us make a better world.

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FSG	(4/9/2012 8:57:52 AM)

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Thanks, Lei!

Elisabeth Muller	(5/14/2012 2:37:47 PM)

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I am a great believer in the CSV concept and I try to communicate the message to all entrepeneurs I meet. Though, there are some issues I would like to share with you and I hope you can provide me with feedback. In how far can SME's adapt the CSV concept? I support (Dutch) SME's in making their operations in developing countries more sustainable. But, in short, I would like to support SME's with implementing CSV. Though, in general, the obstacles are far more challenging for a small entrepeneur operatring in these very complex and often corrupt markets than for Nestlé and other MNs. Could you provide me with examples/business cases of CSV adapted to small entrepeneurs with trade and investments activities in developing/emerging markets? (my focus area is East and West-Africa).

Thank you for sharing this business model, I am a true believer!

Elisabeth van Loon-Muller
Muller Consultancy, The Netherlands
Supports SME's in making business sustainable in developing- and emerging markets

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Marc Pfitzer	(5/16/2012 6:00:40 AM)

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Dear Elisabeth
Great question, and yes CSV works for SMEs but with caveats. We actually studies this for the government of Denmark years ago. SMEs are just as capable of CSV around products and markets: we have seen many start-ups or small companies focus their value proposition around solving a social problem, and doing this competitively (e.g. rural pharmacy business, architectural design business solely focused on housing for the elderly, water saving technology business, etc). SMEs can also enhance productivity in their value chain (small hotel owners also try to drive down energy or water use, not just big hotel chains). But it is around the third way of CSV that SMEs are most challenged because dealing with external constraints on growth (lack of cluster, lack of supportive social conditions) at scale is beyond the means of smaller companies. In Denmark, however, we saw some 50 SMEs get together to launch a shared apprenticeship progam. They find force in collaboration.