Creating Shared Value: Connecting Business, Societal Value and Opportunity

Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice. Watch below or on YouTube.

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elisabeth van loon-muller	(6/3/2012 4:48:31 PM)

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Dear Mark,

Thank you very much for your commends and very interesting to hear about the Denmark case. Could you provide me with some more information on the apprenticeship program? These are best practices that I would love to share with the 'SME clusters' I am going to work with in different sectors (e.g. poultry sector, construction sector).

Kind regards,

Elisabeth

Andrea	(11/8/2012 8:26:04 PM)

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Your conclusion is spot-on. In an ideal world, insrreus would be more proactive in reaching out to SME businesses. However, this is a low-margin segment for insrreus. Any greater input would directly affect bottom lines (assuming business models stay the same and processes aren't re-engineered arguably a fair assumption given how slowly the insurance world moves).

Jolanda Soons-Dings	(2/24/2013 3:23:32 PM)

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Want to share with you that I am a true believer of the Creating Shared Value concept. Read your article two years ago, when I justed started in a new role for my company Lamb Weston / Meijer to develop a future vision & strategy on sustainable development. This article was my single biggest inspiration and has become the center of our company vision on how to create a sustainable future. We are now entering the next phase in our company, to integrate it even further in the fundament of our company strategy. This is why our latest sustainability report is titled "Creating Shared Value". In case you are interested, please look at http://www.lambweston-nl.com/flipfolder/engels/index.html.
We try to spread the message on the importance on CSV and hope to be able to inspire others. My personal observation is that other companies in the food & drink industry are also valueing and adopting this concept in their sustainability strategies