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Creating Shared Value in India

How Indian Corporations Are Contributing to Inclusive Growth While Strengthening Their Competitive Advantage

Veronica Borgonovi, Simon Meier, Manjari Sharda, Lalitha Vaidyanathan

This report demonstrates that market-based solutions to social problems can and do create competitive advantage. Building on Creating Shared Value (CSV), the report offers detailed examples from both large corporations and small social enterprises in India that have developed highly innovative efforts to create economic value while addressing three urgent social issues: healthcare and sanitation, agriculture, and financial services, and calls on corporations to lead the charge toward a strategy for growth that benefits all the nation’s citizens.



Executive Summary

Appendix - Case Studies

Learn more about FSG's Shared Value approach >
See all Shared Value Knowledge items >

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Veronica Borgonovi
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Thanks for these insightful thoughts - there are clearly various models for how to engage in shared value creation, and partnerships are certainly important in leveraging the expertise and relationships that others possess. Patient capital is being talked about as important for startups, as well as for internal efforts - some companies use different hurdle rates in assessing the potential of shared value initiatives, to reflect the willingness to make a longer-term investment. Thank you!
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Great work all concerned need to be appreciated let more such work start, which will change face of the RURAL
Veronica Borgonovi
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Thank you for the support!
CA Parikshit Menon
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Congratulations for coming out with an India specific CSV report! Very helpful.
I'm presently doing research on CSV in an Indian perspective using case study analysis. I had one question in this regard:
Do you think companies in the steel, iron ore sectors are creating SV? In the Indian context, do you feel companies like Tata Steel create SV? As you know, Tata Steel does lot of work in local community development. It would be great to know your view on the same.
Simon Meier
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Thanks for your comment. It’s great to hear that you’re looking into Shared Value in the steel, iron and ore sectors. FSG has not looked at this sector, so we cannot comment on the extent to which it is creating shared value.

As you may know, FSG believes that there are three ways of creating shared value: 1) Reconceiving products and markets, 2) Redefining productivity in the value chain, and 3) Enabling local cluster development. My hunch is that most SV opportunities for the steel, iron and ore sector are around improvements in the value chain (e.g., increasing the energy efficiency of the smelting plants or induction furnaces) and cluster development (e.g., investing in shared transport infrastructure such as roads / ports, or building the capacity of local suppliers of scrap metals).

I’m afraid we’re also not in a position to comment on Tata Steel as we haven’t looked at them in detail. Please do keep in touch, we’d be interested in the findings from your research.
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