What Does It Take for Philanthropy to Deliver Results?

Leslie Crutchfield, John Kania, Mark Kramer

Donors large and small often think that they can simply throw money at a problem and hope for the best. Successful giving requires more involvement than that. While funds are essential, in researching dozens of successful foundations and individual donors worldwide, we've found that the best actually participate in creating change. The most effective philanthropists use several tools to tackle problems, applying non-financial assets such as their business know-how, networks, and influence to advance causes. Published in Fortune, June 2011.