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Roundtable on Shared Value

Mark Kramer, John Kania

Executives from 10 major corporations gathered in New York City to discuss the innovative ways that they are implementing shared value to meet simultaneous business and societal objectives. The candid discussion was wide ranging and posited a number of shifts in the way companies address social problems when they pursue shared value. It profoundly changes the relationship between companies and nonprofit organizations, creating a mutual interdependence and heightened accountability for delivering results. Published in the Stanford Social Innovation Review, Summer 2011.

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Markus Dietrich-Asian Social Enterprise Incubator
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As one panelist noted, it is interesting that 95% of the participants were from the foundation or CSR department of the companies. This clearly indicates that shared value has not (yet?!) become part of the business strategy as CSV advocates. Most of the examples cited were enhanced and more aligned CSR initiatives. Taking Goldmann Sachs as an example, only when the bonuses of the investment bankers are based on financial AND social metrics has CSV really arrived.
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Valerie Bockstette
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Dear Markus,
you bring up very valid points. Indeed, just last week I had a discussion at a similar roundtable in Prague about re-aligning employee evaluation and compensation around creating shared value. There are some innovative practices taking shape in a few companies that we will detail in upcoming publications and webinars.
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