Creating Shared Value: A How-to Guide for the New Corporate (R)evolution

Creating Shared Value (CSV) requires comprehensive and sustained efforts across a corporation. Drawing heavily on real-life examples, this report identifies ten key building blocks that together form a blueprint for translating CSV into action, and explores how companies can get started on that process.

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jjoseph	(9/16/2011 12:36:36 AM)

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Mike Stamp's blog "Teaching Sprinters to Run Marathons" is a great teaser for the upcoming webinar on CSV. But I was surprised to find that there is a fee for this one. It would seem that, at this still-early stage, you'd be looking to broaden awareness and interest in the concept rather than limiting it to a paying audience. $29 is modest to be sure but it may be a bigger barrier than your realize to attracting those for whom you still need to help "make the case." Thanks as always for the thoughtful blogs!

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Carrie	(9/16/2011 11:03:11 AM)

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Many thanks for your comment, and for taking the time to read our blogs. We appreciate your feedback. We are still working on determining the best model in terms of payment for webinars; unfortunately, there are significant costs to cover the technology and administrative costs for putting these events together. Thanks again and we hope you’ll stay in touch.

Stefano Messori	(9/20/2011 5:17:30 AM)

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Hi, Stefano here, first of all I have to say that your job matters and it makes a difference.

Payment for webinars, I see the thing this way: if the target is to spread the insight regarding csv the seminar should be free, in the other hand there are fixed cost for the event.

You can keep the price up to $29 and spread these costs around the people that are already engaged in the discussion, or drop the price to $10 spreading your fixed cost to a larger number of attendees.

With the second option you most probably will cover your costs, and your message will be broadcasted to a broader number of users ready to amplify your important agenda.

Thank you.