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Michael Porter
In this interview, Michael Porter expands on his perspectives on the state of corporate philanthropy and corporate social responsibility. He was interviewed following his keynote address at The European Academy of Business in Society by Copenhagen Business School assistant professor Mette Morsing who talks to him about his interest in corporate social initiatives, the implications for corporate competitiveness and his call to academics to provide a conceptual framework for the topic. Published in European Business Forum, Autumn 2003.
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