Changing the Game

Mark Kramer, John Kania

Companies today spend ever-increasing amounts of corporate resources on improving the social, human, and environmental conditions under which they operate. Yet the world's problems seem as intractable as ever, and very few global companies have managed to truly distinguish themselves through their CSR activities. Companies that get into the game and play to win will reap disproportionate social impact, economic rewards, and reputational benefits. Published in the Stanford Social Innovation Review, Spring 2006.

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