I am inspired by FSG’s tagline, “Discovering better ways to solve social problems.” What I like most about this mantra is its nod to innovation à la discovering. It connotes a focused effort on exposing or focusing on something new. It stresses a commitment to "do more than give", to effect change and have impact that is sustainable, deliberate/targeted, measurable, replicable and adaptable. But, to effect change in that manner, social entrepreneurs need to go beyond discovery, and embrace the principles and practices of innovation as well. Where discovery exposes something new, innovation (by definition) productizes discoveries. Think about this subtle difference for a moment.