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This blog contains posts on social impact from FSG’s leadership team.
Posted by: John Kania on 12/7/2010

In Malcolm Gladwell’s recent New Yorker article, “Small Change,” Gladwell suggests that true social change comes from a structured effort in which a central body creates strong connections with a network of change agents who are deeply committed to a cause, and not by individual or loose social movements in which people connect through weak ties. Gladwell makes the case that effective social change movements must be backed with a calculated and intentional strategy that creates aligned action among the players. While social networks today have the potential to mobilize people – those with weak ties to a cause who simply tweet their support will never create meaningful and lasting impact.


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