Imagine a boat navigating a vast sea. How would that boat most efficiently reach its destination? By finding the areas with smooth current and avoiding those areas with rough waters. The same logic applies to a concept discussed in both “Strategic Philanthropy for a Complex World” which appeared in the spring issue of Stanford Social Innovation Review and in a Stanford Social Innovation Review webinar this fall – working the attractors. When thinking about working the attractors, just imagine a boat navigating a vast sea, where the smooth currents are positive attractors and the turbulent areas are negative attractors. In the social sector, attractors may take on many forms. For example, an attractor could be a foundation, policy, social movement, innovative technology, pivotal event, or even a person.