Yoshinori Isozaki’s path to shared value was a difficult one. As CEO of Kirin, his goal was to shape the company of the future—one that contributes to society in an impactful way. But among the assets in Kirin’s large food and beverage business are two of Japan’s most popular beers: Kirin Lager and Ichiban Shibori. How does a company that makes alcoholic beverages also address the social needs it might create, like drunk driving accidents? And further up the supply chain, how can the company make sure its beer factories don’t adversely affect the environment?