New FSG Report: Shared Value in Emerging Markets
How Multinational Corporations Are Redefining Business Strategies to Reach Poor or Vulnerable Populations
Social problems such as malnutrition, social inequality, under-employment, and climate change can threaten competitiveness in emerging markets. However, companies in these regions have enormous opportunities to drive competitive advantage and sustainable impact at scale. Businesses are creating shared value – achieving business success through addressing societal needs – in three ways: by reconceiving products and markets, by enhancing productivity in the value chain, and by improving operating environments.
FSG’s new report, Shared Value in Emerging Markets, funded by the Rockefeller Foundation, highlights more than 30 case studies of companies that are redefining business strategies across a range of geographies, with a particular focus on the BRICS countries (Brazil, Russia, India, China, and South Africa).