Forbes Magazine: Shared Value a Megatrend for 2012

Haydn Shaughnessy of Forbes Magazine has written an article called "3 Megatrends for 2012 - Or Why Shared Value is Indeed an Answer."

Excerpt from article:

"Michael Porter and Mark Kramer’s call for business to be rebuilt around shared value is big picture stuff and a call to reason. It’s been the subject of criticism here on Forbes.com. Here’s why it’s right, framed as 3 megatrends that are shaping 2012 and beyond."

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