Huffington Post: Shared Value named top influence in 2011

A new Huffington Post Business article by Lynn Forester de Rothschild cites Shared Value as the #1 influential action in 2011 for corporations and society.

Excerpt from article:

"Below are seven influential actions in 2011 that captured this emerging shift in business' relationship with society and caught my eye. With Rio +20 taking place this summer, look for the trend to continue in 2012.

1. Michael Porter and Mark Kramer's Creating Shared Value

The leading voices encouraging businesses to embrace corporate social responsibility (CSR) over the past two decades, Porter and Kramer published perhaps their most influential research to date in 2011. Their report is a pragmatic "how-to" for companies to integrate social challenges into their corporate fabric and thereby increase profits, shareholder value and long-term sustainability for their businesses."

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