SIPPO – Swiss Import Promotion Program

SIPPO is a nonprofit program mandated and financed by the Swiss government to support SMEs in developing countries that wish to export to Switzerland and the European Union. Its primary activities include conducting market analyses for specific industry sectors, building export capacity in participating companies and “match-making” with potential buyers, particularly through trade fairs.

FSG worked with SIPPO to:

• Estimate the value created by the program, both for developing countries and the Swiss and EU economies
• Identify the aspects of SIPPO’s operating model and governance structure that contributed to its effectiveness, as well as areas for improvement
• Develop a performance measurement system