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Mattel, Inc. is the largest designer, manufacturer, and marketer of toys and family products in the world. A Fortune 500 company reporting close to $6.5 billion in revenues in 2008, Mattel has been creating products for children and families for over six decades. Mattel also has a long history of philanthropic giving of both toys and funds through the company and its Children’s Foundation; combined giving totaled $16 million in 2008 and impacted the lives of more than 3 million children in 75 countries.
Mattel engaged FSG to develop a strategy for creating shared value that would generate meaningful ways to create positive impact for society while also driving new business opportunities.
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